Why do we use green in VFX
The industry still looks green
Rhythm & Hues and their "Life of Pi" debacle, plus the winning Oscar and an interrupted (censored) speech, may have caused the necessary storm in the water glass, which was long overdue. Because unrealistic ideas from customers and filmmakers lead to price dumping and yield? Or is there perhaps just a necessary restructuring of the system at the moment, as times are simply changing, as Pixomondo's reasoning goes? After The Mill from London had closed its TV VFX department for the first time, it was reopened as a separate studio under the name The Milk - with the same projects "Sherlock" or "Doctor Who" as before.
While the industry in California is shrinking more and more and locations are being sold there, it continues to grow in India. According to a KPMG analysis, the VFX industry in India is expected to triple in terms of sales by 2017.
Rhythm & Hues also sold their headquarters in Los Angeles, but thanks to the takeover by Prana Studios, they are active again with a financially strong investor behind them. They have just finished work on "Percy Jackson: Under the Bann of the Cyclops" and are currently creating the bloody VFX battles of the six-pack epic "300: Rise of Emire."
After the Oscars, the VFX Solidarity International movement was founded, which unites VFX professionals worldwide and wants to work for better business conditions and ultimately better working conditions. Many of the artists there expressed suggestions on Facebook and other platforms, such as a union for VFX employees and the termination of foreign film funding programs that are supposed to cost jobs in Los Angeles.
In the 03/13 issue of Digital Production, in the article "The industry looks green", we thought about possible solutions for the tense situation in the industry and thus also for the VFX artist. The PDF of the article can be found in the attachment, including the comic.
For those who may have missed it: Here again the VFX Town Hall Talk on this topic, which took place on Pi Day, and where the artists discussed the state of the industry. The VFX Town Hall is a basic organization that was founded to facilitate communication between all those involved in the international visual effects industry and to provide solutions.
Here part 2:
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