Art and artists can be sponsored
Every artist is a person!
New studio at Frankenstrasse 43 in Eicks. (53894 Mechernich)
Real learning is triggered by irritation.
Art can generate new perspectives, open up more possibilities.
In my work I try different perspectives and realities
- Images in representational and abstract form on the same theme or motif and through
- Photos showing the beauty of the mundane GB Museum, or curiosities
- as well as with reflections on the everyday
Art is a form of emotional recognition that makes the unconscious visible and creates new possibilities.
Art does not come from ability - at least not only. Otherwise, the perfect copies of the Mona Lisa in any desired format would also have to be art. These paintings are certainly good craft, but not art. Skill is perhaps an important, but not a sufficient requirement for art.
Art creates new perspectives, breaks through perceptual routines and irritates. In this way, it promotes learning and knowledge. Art follows an intention, wants to initiate, make clear, select. Art does not seem trivial because it has obvious consequences.
Artists are people who create things out of themselves, an artist can be someone who deals with design without a purpose and not for the sake of money. This is how the sociologist Georg Simmel defined the artist and differentiated it from the capitalist.
People need areas to which they dedicate themselves purely and from within themselves, especially in a world that is efficiency and money oriented. The capitalist is the person who does things to add money and importance. The artist is the person who has to do things, regardless of whether there are extrinsic rewards or not (Georg Simmel).
I do not know of any well-known artist who began his artistic career with the aim of making a lot of money. Andy Warhol or today Damien Hirst did not begin with an interest in making a living either. If at all they are playing with capitalism, seizing its principles in order to make the connections clear.
Artists strive for an independent life, are not available, cannot be bought. Gerhard Richter decorated the annual report of Deutsche Bank in the 80s, but the “painting machine from Cologne-Hahnwald” certainly does not motivate Mammon. He donates his own works and can't help but work in his studio every day. Others provided and provide templates for advertising and are being paid for by powerful companies to do their work. This is nothing new in art history. Medieval artists such as Lucas Cranach, for example, were successful entrepreneurs, maintained workshops with craftsmen and assistants and created them on behalf of the mighty (church, princes).
Art doesn't want to please, but it can ...
Art that wants to please quickly mutates into design or pure decoration.
When it comes to artistic design, the process and the context seem important to me.
Numerous objects of conceptual art, minimal art and others cannot be assessed and understood without the conditions in which they were created. Numerous “works of art” are easy to reproduce and seem banal without explanation (especially in conceptual art). They only experience their meaning in the context of their creation. The dialogue between artist and viewer also seems particularly important to me. Art is only given meaning in a social context.
The art critic Boris Groys has drawn attention to another important point. Art is becoming less museum-like, arises in all areas of life, in the media through intensive interaction. Graffiti as public drawing, parcouring and skateboarding as artistic dances, hip hop, poetry slam are art forms that are celebrated and discussed on the internet and which use completely new forms of creation and presentation. In addition, these arts require a skill acquired through diligent practice.
These novel examples show what Beuys meant programmatically with his “Everyone is an artist”. Today every artist and everywhere can be art if it is not done commercially, of its own accord and creates new perspectives and forms.
So art is an expression of the unconscious, the inner drives and emotions. People become artists through their attitude and self-confidence. Incidentally, Martin Kippenberger reversed Beuys' dictum, in which he said that every artist is also a person and that the pictures simply have to be painted. The artist is not the one who sells pictures, but the one who cannot help but produce art. Artists escape availability in modern society, often living in a conflict between existential worries and self-determination, and it is precisely from this tension that they repeatedly gain new ideas and energy. Many more people than today would choose this path of independence if there was a basis for it. A society with an unconditional basic income, free education and a fairly regulated market would be a context in which people would meet with respect and appreciation and everyone would get a fair chance. Artists also have the task of standing up for such a culture and preventing the trivialization of people in mass consumption and in the inherited economy. All self-determined, educated and independent people have always been scary to the powerful because they are difficult to govern. That is why attempts are made to make them available, to discourage them and to frighten them. Art can offer a way out here, expand the possibilities.
My own drive:
I myself come from a family, or rather from a family business. Everything revolved around the well-being of the company, all values, all conversations were derived from it. I shouldn't read Schiller or Hesse, but Biedenkopf and the FAZ. I wanted to study literature and art, but I was meant to be the business leader. It was the “childhood of a boss”.
Art is then an attitude to escape these unreasonable demands.
The study of business administration was sponsored, I would have liked to study art, sport or philosophy, but would have broken with my family. I should admire successful entrepreneurs, but I could only get excited about great minds who didn't care about the disdainful Mammon.
So I combined the necessary with the useful. Studied business administration and political science on the side and aimed directly at a position as a lecturer in order to have a secure livelihood. I have been a professor of plural economics since 1992 and have always dealt with creativity, innovation, communication and learning.
This is how the spheres of management, research, consulting and art mix together. It always seems interesting to me to penetrate the brittle systems of the economy and create change here. I also count projects of action research in companies and institutions to my art.
It's not about money for me, I have a clear intention of change towards respect, participation, self-organization and dialogue. It takes a lot of experience (craft) and creative irritation (art) to initiate these change processes and lead them to a good result. It is an art of success. 
Gustav Bergmann, Cologne 2019
 In detail in book form G. Bergmann, Kunst des Gelingens, Sternenfels 1999/2014
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