Is blogging for money worth a try?

Earn money with the blog - and what you have to consider

Blogging has undergone a remarkable evolution since the first weblogs emerged as improvised online diaries and surfing logs in the late 1990s of the last millennium. On the one hand technical: The simple editing systems are powerful and yet so simple that with five minutes of training anyone can publish on the Internet. On the other hand, cyber-cultural: It might be difficult to find a topic for which there is no blog yet. So it's no wonder that companies have discovered bloggers as cooperation partners. If you Influencer or play your own small niche: Earning money with the blog is possible.

Here you can find out what to look out for. As always, legal requirements apply. There are also a few tried and tested tips that can make it easier for you to get started and persevere.

Earning money with the blog is a business

If you make a living from journalistic writing, you are obliged to insure yourself through the Artists' Social Insurance Fund (KSK) because you practice an artistic profession. Earning money with the blog, however, usually means: Getting paid for showing ads, testing and comparing products, writing reports and writing posts on all kinds of promotions. If you get paid for all of your posts, that's advertising and your advertising blog needs to be tagged accordingly. If your blog mixes normal articles with ads and paid sponsored posts, that's what it is called ad supported journalism - Here, too, it must be clear at first glance which postings you have been paid for and in what form.

Whether you write articles or "only" integrate partner programs and affiliate networks, organize competitions or produce unboxing videos: As soon as you publish and advertise your own or another business model in any form, you need a legally valid legal notice with all mandatory information online - and offline a trade license. Incidentally, this does not prevent you from benefiting from the advantages of membership in the KSK. In the case of advertising-financed journalism, membership in the artist's social security fund and a trade are by no means mutually exclusive. Whether there is trade tax or an IHK fee depends on the amount of your income.

Interesting facts for bloggers

The trade tax is subject to an exemption of 24,500 euros according to ยง 11 I No. 1 GewStG. It only accrues when your profit is higher. Since you as a commercial blogger can claim all costs for tax purposes, including web hosting, office supplies and the like, you will probably not reach this limit, at least in the first few years.

Travel bloggers, for example, can deduct notebook, camera and, in addition to the usual expenses for telecommunications and equipment, flights and accommodation from tax. Of course, this only applies if the intention to make a profit is clearly given and the trip only serves the blog report. As always, if you have any doubts, a tax advisor who specializes in the digital world is the best advice.

7 things you should know:

  • In the blog start-up phase, you are well advised with the small business regulation for sales tax.
  • You can report every blog entry to the collecting society Wort and thus increase your income.
  • A loadable imprint on your blog makes you a full-fledged business partner or a full-fledged partner for companies.
  • Right from the start, you should record all bookings professionally and create your invoices with an accounting solution designed for commercial needs.
  • Links on your blog should be marked as "nofollow", as they will otherwise be recognized by Google as an attempt at link building - your ranking will be penalized for this.
  • In Germany, advertising must be clearly labeled as such, otherwise it can be very expensive.
  • What applies to your blog also applies to all social media channels that you set up to accompany it.

Write credibly, stay authentic

As a blogger or generally as someone who has set himself the goal of earning money with the blog, your platform is your capital. If you get rid of too many links, you will damage your ranking. If companies can buy links from you, too. If you submit reviews for scrap or small-sized products against samples, you can run into a problem with the tax office because the samples could be counted as income. On the other hand, you are selling yourself and your blog below value and thus reducing the good effect of your remaining texts.

Product testing is hard work, comparisons and reports, and creating sweepstakes and challenges as well. There is no reason why you should be fobbed off with free items for it - not even as a beginner. So that making money with the blog is fun in the long term, and only then is it successful, you must not bend over and take over topics that you actually find stupid.

As always: Networking is King & Queen. Take a look around the scene around your topic, network with others and learn from their "best practice" blog entries. Building a good blog takes years, at least two to three. But it's worth it, because it makes you interesting as a cooperation and network partner.

So it's best to start part-time and learn step by step how to set up your blog. We wish you good luck and look forward to your testimonials and tips in the comments!