What is the worst company logo

Best and Worst Company Logos: Examples of Creative Designs and the Key to a Successful Logo

  • by Vasyl Holiney on April 11, 2018
  1. The largest corporate logo samples
  2. What can we learn from these logos?
  3. Examples of cool company logos
  4. Examples of badly designed logos
  5. How logos shouldn't be designed

Along with a list of the best corporate logos, we have gathered not-so-good examples of corporate designs., Why are these logos considered bad and what lessons can you learn from them? Before we get into this issue, we need to uncover one basic rule.

For the most part, the success of a company has nothing to do with its corporate design. If Apple had an icon other than a logo, would it be less successful? We doubt it.

A logo itself is not necessarily important. What matters is how and where you use it. Successful companies use their logos every time they communicate with their customers, as a result, customers can relate to the company and its products, which is extremely important.

  • Lucrative business / high quality, expensive logo design-excellent!
  • Lucrative business / cheap, inferior design-bad!
  • Unstable, unsuccessful business / high quality, expensive design-awful!
  • Unstable, unsuccessful business / cheap, inferior design-bad!
  • New company / company logo-fine!

After discussing the general principles, we can move on to specific examples., We'll start with examples of good logos; You can find them in the next part of this article.

The greatest corporate logo samples

We have gathered the most outstanding examples of cool logos that have helped many companies become industry leaders. This list of famous companies includes brands like:

General Electric

The logo of General Electric, a major equipment manufacturer, hasn't changed much since the company was founded in 1892.

And why should it have changed ?, The GE letters, written in elaborate script and adorned with curved strokes, combine simplicity and effectiveness - qualities that General Electric customers have come to expect from the company. In addition, the symbol, based on Art Nouveau motifs, resembles the spinning drum of a washing machine - one of the company's most popular products.

JPMorgan Chase

JPMorgan Chase is a leading financial group and one of the largest banks with a huge asset of $ 2.35 trillion.,

In addition, JPMorgan Chase ranks sixth in the ranking of the largest companies in the world. In other words, it's a brand name that speaks for itself. The bank's logo reflects its dominant position. What Makes the JPMorgan Chase Logo Identifiable and Effective? With a simple but massive font and minimalist graphics, the JPMorgan Chase symbol exudes power and authority. They say, "If you don't pay us on time, we'll charge you a high fee!" Sounds intimidating, doesn't it?


If you know a thing or two about social networks and you know what Facebook is.

It is interesting to learn that Mark Zuckerberg's company originally "The Facebook." However, the article was soon removed. The IT company started a revolution in the internet community and has become one of the most popular social networks in the world.

The Facebook logo has a quality that is valued in the graphic design industry: it allows the viewer to recognize the brand immediately., Considering that the logo needs to remain identifiable, the company has made only minor changes to it and the key elements left unchanged.


ExxonMobil is the largest oil company in the world with shareholders making huge profits. Exxon and Mobil used to be separate companies.

In 1998 they decided to pool and share their knowledge and resources. (Maybe you wanted to conquer the world ?,)

Such a successful and serious company must have a corresponding logo! However, for some reason this is not the case. Simple and boring, the ExxonMobil icon doesn't reflect the nature of this powerful brand.
What lesson can be learned from this example? Less is not always more.


Lots of people are likely to say, "Thanks, Amazon!"

With Amazon Prime, you can order any product and receive it within 48 hours or even faster. You also get free (or almost free) delivery., The e-store owners know their advantages and have made them visible on the Amazon logo. Do you see the arrow going from A to Z? It mimics movement and says Amazon can deliver your order straight to your door from their warehouse. However, these are not the only meanings we can see in this symbol. The arrow also imitates a smile, which means that Amazon guarantees high quality service and ensures full customer satisfaction.,


Despite some bad decisions over the past few years (yes, Zune and Windows 10, let's talk about them!), Microsoft 2012 logo redesign has been a success.
The logo that was used between 1987 and 2012 wasn't that bad. (I especially liked the letter O which looked like Pac-Man). In terms of design, however, it was a disaster.

In terms of colors, the new icon looks a lot friendlier. The person who decided to represent the main company products with four square windows is a genius !, the blue window stands for Windows OS and the red window for MS Office. The green window symbolizes the Xbox game console. Finally the yellow window ... well, the yellow window does not display anything, but is necessary because a window must have four sections.

Microsoft seems to have more problems than other companies in creating a consistent image. Every time Microsoft changes its icon, it looks completely different, as if nothing links it to the previous logos.,


In addition to its athletic footwear, Nike is known for having one of the best commercial logos out there.

The famous Nike swoosh is an example of how a logo can play a significant role in establishing a business and transforming it into a reliable, reputable brand. Although underrated at the beginning, the Swoosh has become a symbol of sports culture.,

The peculiar symbol on the Nike logo is often referred to as the “swoosh,” in reference to the sound we hear when something rushes past us at high speed. The word denotes a sharp sound, speed and movement that can be seen in the symbol curve. The story of the Nike Swoosh is the story of an ugly duckling who turned into a beautiful swan.


The legendary BMW logo comes from the round symbol of Rapp-Motor with a black horse sculpture and the Bavarian flag with a white and blue pattern. This is how the black circle with white and blue quadrants was created.,

After the First World War, the specialization of society made serious changes. Instead of aviation, it focused on motorcycles and cars. The BMW logo has remained almost unchanged since 1917. The most significant transformation took place in 2000 when the logo got a 3D effect.


As early as 1966, the Mastercard Company was known as the Master Charge. The first logo contained two overlapping circles and the words "Master": The interbank card., "

In 1979 the company shortened its name to the concise “Mastercard.” The new name required a new logo. As a result, the he she 0, ocus has undergone major changes, the colors have become more saturated, and the font has gained weight. In 1996 the logo was given a three-dimensional appearance.


In 1971, the FedEx logo had the full company name "Federal Express" in a sloping font.,

The logo used patriotic reds and blues that evoked associations with the American government. Due to its growing popularity, the brand decided to ditch its original logo in 1994. The new design was just as elaborate as the old one, with an arrow between the letters E and X. The arrow is an indication of the company's most important advantages, which are speed and reliability.,


The first IBM logo came about in 1924 when the Computing-Tabulating-Recording Company was renamed International Business Machines.

The new name looked more modern. The 1924 logo was an updated version of the 1911 emblem used by CTR. The exquisite CTR logo with its refined, airy font has been replaced with bulky text, the "International Business Machines" (with a special emphasis on the word "International"). When the brand redesigned its technology in 1947, the circular emblem was replaced by the Replaces the abbreviation IBM, which has become the symbol of the company. In 1956 the famous designer Paul Rand made the IBM letters black and solid. The new design emphasized stability and reliability as the main advantages of the brand. In 1972, Rand was asked to revise the image again. To create a dynamic and flexible image, he added stripes. The result was good and IBM is still faithful to this version of its logo.

The variety of logos discussed above was developed through the use of similar rules., What are you? Let's find out below!

What can we learn from these logos?

What conclusions can an entrepreneur draw from the stories told above? Decide what your logo needs to convey to your audience about your brand. The symbol must convey the essence of your company while highlighting its most important features. For example, when you look at the JPMorgan Chase logo, you immediately understand that it represents an influential company that has built an excellent reputation through years of hard work. How does your logo define your company?

According to our study, most entrepreneurs believe that a logo needs to reflect and match your industry. Only 16 percent of those surveyed do not consider this to be a strict rule.

Don't be afraid to make a strong impression

Of course, you need to avoid an over-the-top design. At the same time, don't be afraid to create a memorable emblem that could step into the spotlight.

Create a simple logo

This rule and the previous one appear to be contradicting each other, but they are actually complementary. Your logo has to be simple. This applies to colors, fonts and the number of elements., Look at the Nike logo; It's a good example of a simple but effective approach.

Find a good idea and stick with it

Many companies like Apple, Johnson & Johnson, and General Electric have stayed true to their old logos. Johnson & Johnson has retained its logo for over a century! Although these companies can change their designs from time to time, the changes are insignificant.

While reinterpreting a corporate identity is never a wrong step, try to find design solutions that reflect the core of your brand, customers get used to logos and develop emotional relationships with them. Consistency in your logo design can ensure that your company image remains identifiable and recognizable over the years.

Are you ready for another dose of inspiration? Check out beautiful, creative logos that prove graphic design is an art in itself.

Examples of cool company logos

For the most part, logos convey a specific message (such as information about the quality of the services the company is providing)., We have gathered dozens of company logos that are great examples of high quality graphic design. Share your thoughts in the comments! Which emblems impressed you the most?

Now that we've seen corporate designs the way they should be, let's examine poorly made logos so you know what to avoid.

Which logo is right for your company?

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Examples of badly designed logos

How do you define a good logo? It's both simple and identifiable. It also reflects the idea behind the brand and allows customers to recognize the brand immediately. Logos that are too refined or too abstract don't create an emotional bond with the audience.

You need to know your enemy, right ?, along with good logos, we've collected badly designed emblems. Under no circumstances should you copy them!

How logos shouldn't be designed

All bad logos have a few things in common. What are the main mistakes to avoid?

Don't focus on modern trends

Modern trends come and go, which means they fade quickly. If you want to create a truly timeless logo, don't let modern trends seduce you.

Avoid excessive complexity

Don't fill your logo with too many meanings or concepts. Otherwise, it will be difficult to perceive and decipher., A good logo is one that is simple and easy to understand for a wide audience.

Don't make it too easy

At the same time, logos that are too simple should be avoided. A logo must clearly convey the company's ideas and values. Finding the optimal solution may be a challenge, but the result is worth it.

Don't plagiarize

Lack of originality is the worst disadvantage a logo can have. This is what you should try to avoid., A gritty, boring corporate image can lead to unpredictable consequences, from disappointed customers to billions of dollars in lawsuits from other companies.

Don't use a style that is inconsistent

It's not uncommon for two different designers to come up with a logo. This is when chaos often takes place. Sometimes amateur designers combine elements that do not match. For example, the symbol and font can create an unbalanced composition that looks out of place. Make sure you avoid this approach. Your customers will immediately notice that something is wrong.,

We hope you enjoyed this article. Now you know what a good corporate design looks like and which mistakes to avoid when creating a logo. Looking for more logo design tips and beautiful emblems? Download our free book, How To Build A Brand Identity Without Going Broke, and create smart logos with Logaster Logo Maker!
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What is the most important thing you learned about good and bad logo designs from this article? Perhaps you have other useful tips for entrepreneurs building their brand identity. Share your ideas in the comments!

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