What is Travis Scott's real name

Travis Scott - How music becomes a lifestyle

At the age of just 26, Travis Scott is on the same level of success as his mentor Kanye West, who alongside T.I. was one of the first to discover the talent of the young Houston man. “Astroworld” entered the Billboard Charts at number 1 with 537,000 units sold and is considered by many to be the musician's best work to date. In order to convince even the last negative voices that Travis Scott is an exceptional talent, and that this statement is not based on rap techniques and lyrical work, we have dealt with his résumé, his career and his ideology.

Jaques Webster, Travis Scott's real name, was born and raised in Houston (Missouri City) in 1992. As the grandchild of a studied jazz musician, the early involvement with music was predetermined. He learned to play the drums and the piano in childhood, gave up both in his youth and began to produce beats. Inspired by the sound of his idols Kid Kudi, Kanye West, Portishead, Little Dragon, Björk and Coldplay, his instrumentals were designed for melodies from the start and he did without the music software "Fruity Loops", which is most used in the trap scene, in order to get away from it to stand out from the crowd. Including analog synthesizers, his individual sound was much more important to him than the quantitative sale of beats. The consumption of music from all possible genres should be reflected in his own creative output and not let it be pigeonholed.

His parents could not understand the musical ambitions and provided for an academic résumé for their son, which he initially pursued until college. But he saw himself as an artist, had a strong desire for creative output and thereupon broke off his studies in "international business". With the money he got from his parents for supposedly buying books and a laptop for his studies, he got a plane ticket to New York and spent the next four months there. Travis released the first songs in his subsequent and still current place of residence, Los Angeles. Although he gradually gained attention, the lack of income forced him to move to Houston and his parents' home. Still upset from dropping out of college and his lies, his father and mother kicked him out of the house. He had a closer relationship with his uncle Travis - nickname "Scott" - whom he admired and who was the reason for the choice of his stage name. Still, Jacques Webster found himself forced to move back to L.A. - the right decision, as it turned out shortly afterwards.

#VALUE!

As soon as he got off the plane in the city of angels, 14 messages from rap legend T.I. on his cell phone. It wasn't long before the two met in the studio and Travis Scott finally started making money from his productions. These success stories of the then 20-year-old were surpassed when none other than his idol Kanye West let him fly to New York to get to know him and ultimately even as a producer of G.O.O.D. Engage Music’s (Kanye’s label) "Cruel Summer" album. On the track that Travis produced himself, his mentor even wanted him to record a verse and thus initiated Travis Scott's rap career.

It was only a matter of time before the musician, who had just come of age, released his first own mixtape. In 2013 it was released as a free download on the labels Grand Hustle and Epic Records and in addition to his first major deal as an artist, he signed a contract with G.O.O.D. Music as a producer. Nothing stood in the way of success. The Kanye West and Kid Cudi influence (the latter he often referred to as the "drug" of his youth) can still be seen clearly on "Owl Pharaoh", but with songs like he created the unmistakable Travis Scott sound on his debut. He expanded this on his next mixtape (2014) and used more melodies, distorted guitars and auto-tune effects. He always admired the band Coldplay for their ingenious melodies, but they were too "happy" for him, while he found the dark music of his favorite bands like Portishead as "too unmelodic". A dark sound aesthetic mixed with catchy melodies should therefore manifest itself in his own music.

#VALUE!

In 2015, Travis Scott released his first official studio album with the title, which was received largely positively and landed at number 3 on the Billboard charts (if it had not been leaked a week earlier, it would probably have charted even higher). Negative voices about the album accused the Houston musician of a lack of storytelling and doubted that there would be such a thing without the many features (Justin Bieber, Yung Thug, Future, Swae Lee, Toro y Moi, Kanye West, Kacy Hill, etc.) Success could have celebrated. But as is clear from many of his interviews, Travis never saw himself as a rapper and therefore did not claim to be able to show any great storytelling. Rather, he saw himself as an artist who cannot be classified, who creates art in many different creative areas, brings it together in music and thus lets it become a lifestyle.

Artworks, videos, merchandise, live performances and much more: everything follows a very specific line depending on the album. The many producers and features are by no means chosen arbitrarily, but are brought together into a well-rounded whole under the direction of Travis Scott. And that's exactly how he sees himself: as a director who coordinates the implementation of all his ideas. Be it the western theme in “Rodeo”, the vision of himself as a caged bird in the second album “Birds in the trap sing McKnight” (2016) or the fallow amusement park in the recently released “Astroworld”.

Releasing albums without a well thought-out concept was never an issue for Travis Scott. There was even a Travis action figure for “Rodeo”, which also appears in the video for “90210”.

Travis Scott feat. Kacy Hill - 90210

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However, the implementation of his ideas always took so long for Travis Scott that he felt severely restricted and slowed down by his label in his work and his contributions to culture. This in turn led to the subject of the caged bird in his second studio album. About “Astroworld”, the name of which is based on an amusement park that has now been closed in his birthplace Houston, he said in one: “They gate down, AstroWorld” to build more apartment space. That's what it's going to sound like, like taking an amusement park away from kids. We want it back. We want the building back. That's why I'm doing it. It took the fun out of the city. ”For the album artwork he worked with David LaChapelle, who visualized a golden Travis head as the entrance to his own mental“ Astroworld ”.

A really appropriate criticism here is the musician's decision to remove transgender model Amanda Lepore from the artwork. His excuse for it wasn't really convincing, even if he withdrew the change after much criticism. The 17 tracks on the new album shine through Travis' feeling for catchy melodies, an individual sound aesthetic, perfectly selected features and above all through the collaboration with producer Mike Dean, who - despite or perhaps because of his immense weed consumption - already since "Rodeo" turned out to be the perfect partner for album production, mixing and mastering.

#VALUE!

In addition to the albums, visualizations and merchandise products, one must of course not forget the intense, energetic live performances of Travis Scott, where he likes to show himself or herself and indirectly exposes the audience to the risk of injury in various mosh pits ("Ain't no moshpit if it ain't no injuries"

- in "Stargazing").

All of this completes the "Travis Scott Lifestyle" and shows once again that the artist should not be judged solely for his musical ability, but rather as a coordinator who brings together many artists from different fields and the album concept grows into a total work of art . Ultimately, of course, this does not satisfy all tastes, but some critics (especially German) seem to disregard an aspect of cross-genre creation that is particularly important for today's culture, as an outdated drawer system seems more convenient for many.

Travis Scott - Stop Trying To Be God

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