What is the history of online dating

The history of dating

From love at first sight to love at first click: from rendezvous to online date. Today we ask how getting to know each other began.

The history of dating Love at first sight has become love at first click over the years - here at Once even love at one click. We even have the case of a Once couple from the south of France: Both had used Once for the first time, were matched and it was immediately the partner for life - the two got married. But how did dating even begin, and is it about the proverbial searching and finding or are we hunters and gatherers after all? A look back shows that the history of dating is full of cultural and political revolutions in which money, love and freedom play a major role.

There was once Up until the 19th century, marriages were arranged by families or by ecclesiastical institutions. It was about status and wealth creation. Often there was little romance involved. During this time, the first personals appeared. And before these ended up in newspapers at some point, bridal pictures were created in aristocratic families in the times of court painters. Mostly from the groom who wooed the noble lady, not from the bride. However, these often had to be embellished by the court painters, because not all of them were necessarily the most attractive of their time. Cheating on the first date often led to disappointment. The first fake profiles - so to speak. The first marriage advertisement appeared in a German newspaper in the middle of the 18th century. In terms of content, such advertisements dealt with social status, education and money. Common interests or physical preferences were not criteria worth mentioning at the time. It only became more romantic towards the end of the 19th century. Potential husbands called on their parents to woo their future bride.

mobility The industrial revolution in the 19th and early 20th centuries and the increasing equality of men and women changed everything, including the opportunities to get to know each other. Women moved to the cities to work. They lived in their own apartments. They went out. The rendezvous was invented. Those who got to know each other during working hours could deepen this in the evening without social constraints. Commercial considerations also quickly came into play: The money for an expensive theater ticket or the latest movie increased the chances of meeting people enormously. Another important role was played by increasing mobility: young people who owned a car could go anywhere with it - especially far away from conventions or ideas that still prevailed in many parental homes.

Everything new A highly conservative era began in the 50s and 60s, when it was mostly about long-term relationships. But the post-war generation in the late 1960s had other goals: dreams of freedom and self-determination slumbered in their hearts. Inner values ​​and common interests were decisive for the search for a partner. The invention of the birth control pill also enabled new sexual freedoms. It got colorful and wild. Suddenly everything was possible: traveling, multicultural connections, trying out exotic delights. The world was spinning faster and one day the internet came along.

Online dating The spread of the Internet in private households and in the workplace gave rise to numerous contact exchanges for friendships and partner searches in the 1990s. Initially only on desktop computers with large screens. With the invention of the smartphone, also mobile. Today, the majority of online dating takes place with the help of mobile apps. An ever more developed and now very smart algorithm helps us to find one from a large number of possible candidates who has real potential. This may make dating a little more routine, but it remains just as exciting. Who knows, maybe you will be lucky, like one of our friends the other day, that the new crush not only chose a perfect bar with a roof terrace, but was also entertaining during the cocktails. So nothing stands in the way of seeing you again soon. Good things are often simple and straightforward. Marilyn Monroe would probably have said about this wonderfully modern date under the summer evening sky: "We are all stars and we deserve to shimmer."